Hi friends - Niru here!
A simple question for today.
Past readers have said things like selling sponsorship, leveraging AI, and fan engagement.
Tiggy of Paddock Project has worked with Atlassian, Williams F1 title sponsor, across three race weekends in just over a year, each one structured differently. I spoke to her about what that relationship looks like from the creator’s side, how she has built an audience that answers a detailed survey with 500 responses in a few hours, and what a B2B sponsor gets by working with a creator.
In today’s issue:
How Atlassian used one creator three different ways
What 500 survey responses in a few hours tell a sponsor
Which creator groups Atlassian put in Vegas and Montreal
Three questions to ask before the next creator brief