Rush Sport & Entertainment

Thirty years inside F1 sponsorship. Distilled into a fortnightly briefing you won't get anywhere else.

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Brands & investors we've advised

IBM Julius Bär Mahindra Racing Mubadala Capital Prudential IHG Adecco Renesas Petrobras LDC

“

Their guidance was instrumental in shaping and securing our partnership with Ferrari — a bold, innovative move for IBM that wouldn't have been possible without Rush. As we roll it out globally, they've become a true extension of our team.

Noah Syken

VP, Global Sports & Entertainment Partnerships, IBM (ret.)

In Their Words

Sponsors, rights-holders and investors Rush has worked alongside.

“I've met many who promise the moon and deliver jack. Tom and Rush are different. His industry knowledge is commendable, coupled with his global network. Tom gets things done, nicely.”

Dilbagh Gill

CEO, Mahindra Racing

“Rush's knowledge of brand management in motorsport increased the visibility and standout of the Julius Bär logo on screen. The 'Racing Logo' they developed reduced complexity and gave us real consistency.”

Marco Parroni

Chief Marketing Officer, Julius Bär

“They took time to understand our true aims, building the strategy rather than just answering our questions. Two of the best consultants we've worked with on any investment due diligence.”

Matt Kim

Director, Mubadala Capital

“Rush introduced the Rolling Stones Asia Tour opportunity on a genuine understanding of our business. Great results, delivered under pressure — we were grateful for their expertise, reliability and personable approach.”

Sean Rach

Regional Director, Prudential

“Proactive, professional and engaged with our commercial priorities. Rush has proven to be a great global partner, interfacing effortlessly with our regional teams. I wouldn't hesitate to work with them again.”

Bruce Lahood

VP Consumer Marketing, IHG

“We weren't even aware of Formula E when Rush approached us. They framed the partnership and brought both sides to agreement — fair throughout, keeping the interests of both parties balanced.”

Amrit Vivekanand

VP Automotive Business Unit, Renesas

“Their knowledge of Formula 1 and the broader sponsorship marketplace is second to none. I'd back their experience against anyone in sponsorship on all commercial matters.”

Claudio Thompson

Head of Brand & Sponsorship, Petrobras (ret.)

“Rush took our high-level ideas and turned them into a solid proposal, always mindful of our objectives and budget. Key during negotiations, and always anticipating the next steps.”

Rodrigo Garza

Head of Global Sponsorship, Adecco Group

“They secured us rights and benefits we'd never have been aware of, or thought we could afford — and made sure we fully understood the sport and the opportunity. Happy to recommend them to anyone.”

Feliciano Robayna

Head of International Sports Marketing

“Rush's expertise in sports marketing, and F1 in particular, enabled LDC to achieve success in a reduced timeframe. Their guidance on contract and activation was an invaluable part of it.”

Darryl Eales

CEO, Lloyds Development Capital

The Fortnightly Briefing

The brief the people who sign the cheques actually open.

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The Commercial Table