# The Commercial Table

> Sports Marketing You Can Use - The Practical Thinking Behind The Biggest Commercial Moves, Taken Apart From Inside The Room

This file provides information about The Commercial Table to help large language models understand and reference this publication's content.

## Posts
- [Mercedes AMG F1: 10 sponsors in 5 years ](https://www.thecommercialtable.com/p/mercedes-amg-f1-10-sponsors-in-5-years): Ten partners, five years, before Drive to Survive existed.
- [McLaren's $55 fan experiment](https://www.thecommercialtable.com/p/mclaren-s-55-fan-experiment): What's in the $55 tier, and how does it compare to what other teams and leagues are trying?
- [Revolut only needs 1%](https://www.thecommercialtable.com/p/revolut-only-needs-1): A conversation with Gareth Abel on why the best marketers start with the outcome and not activity.
- [120 to 390 rooms at Silverstone](https://www.thecommercialtable.com/p/pop-up-hotel-silverstone-120-390-rooms): Why one needs Google ads and the other doesn't
- [McLaren dropped papaya at home.](https://www.thecommercialtable.com/p/mclaren-dropped-papaya-at-home): What a livery change really does for the team and the brand
- [Aston's three-room playbook](https://www.thecommercialtable.com/p/aston-s-three-room-playbook): A drink at the station, a house, a lawn for partners.
- [$18k flights, no guaranteed deal ](https://www.thecommercialtable.com/p/18k-flights-no-guaranteed-deal): Tom Potter on what a week at Cannes actually buys a boutique agency.
- [A £200 offer closed an F1 team webinar](https://www.thecommercialtable.com/p/a-200-offer-closed-an-f1-team-webinar): I registered for both F1 webinars to see how two B2B sponsors actually sell, and only one of them followed up.
- [F1's free channel almost nobody runs](https://www.thecommercialtable.com/p/new-post): Even Lewis Hamilton writes on LinkedIn. Here's why that's your channel.
- [JCB's F1 deal never wins an order](https://www.thecommercialtable.com/p/jcb-s-f1-deal-never-wins-an-order): And that's exactly the point. The most understated B2B play on the grid, broken down.
- [Mercedes' F1 15-year sponsor](https://www.thecommercialtable.com/p/mercedes-f1-15-year-sponsor): What UBS understood that the grid didn't.
- [Atlassian moves Williams' story](https://www.thecommercialtable.com/p/atlassian-moves-williams-story): What B2B sponsors do when the team's content engine reorganises
- [Apple lets Netflix share the Canadian GP](https://www.thecommercialtable.com/p/apple-lets-netflix-share-the-canadian-gp): Why exclusive rights aren't the same as exclusive audience
- [Esses sold Puma a city guide](https://www.thecommercialtable.com/p/esses-sold-puma-a-city-guide): Plus what made the Visa Cash App car show pull 1,500 people
- [Aston F1 let Glenfiddich run the funnel](https://www.thecommercialtable.com/p/aston-f1-let-glenfiddich-run-the-funnel): The Glenfiddich form, the Cadillac lanyard, the Stephen Ross room. Three Miami activation mechanics worth stealing.
- [Miami's $10K seats vs Barcelona's](https://www.thecommercialtable.com/p/miami-s-10k-seats-vs-barcelona-s): The 50% premium that has nothing to do with catering
- [IBM's 5-day Miami playbook](https://www.thecommercialtable.com/p/ibm-s-5-day-miami-playbook): Press release Thursday, product launch Friday, keynote at IBM Think Monday.
- [Top football clubs send buyers to Reddit](https://www.thecommercialtable.com/p/top-football-clubs-send-buyers-to-reddit): Sergey Krasotin of Humbleteam has worked inside some of Europe's biggest clubs, and the hospitality finding is the one that should concern commercial teams the most.
- [Williams leads F1's licensing grid](https://www.thecommercialtable.com/p/williams-leads-f1-s-licensing-grid): Eight licensees, one director, eighteen months. The mechanics behind it.
- [How 16 motorsport series grew their audiences](https://www.thecommercialtable.com/p/how-16-motorsport-series-grew-their-audiences): Eight years of audience growth across motorsport — and three quarters of those fans are still anonymous
- [The motorsport brand graveyard](https://www.thecommercialtable.com/p/the-motorsport-brand-graveyard): McLaren Golf launches April 29. Here's who tried this before them.
- [Inside Canada's top race car brand's commercial model](https://www.thecommercialtable.com/p/inside-canada-s-top-race-car-brand-s-commercial-model): The operating model most small motorsport businesses don't think to copy
- [F1's real customers aren't watching on Sunday](https://www.thecommercialtable.com/p/f1-s-real-customers-aren-t-watching-on-sunday): F1 has spent five years acquiring an audience that doesn't agree with the audience it already had. This week is what that looks like. 
- [Sport's invisible commercial infrastructure](https://www.thecommercialtable.com/p/sport-s-invisible-commercial-infrastructure): Humbleteam audited 27 apps. The same gap shows up every time.
- [Eight Sleep's activation gap](https://www.thecommercialtable.com/p/eight-sleep-s-activation-gap): The gap between a decent activation and a great one is three emails.
- [Formula E's 5.8M-view gamble](https://www.thecommercialtable.com/p/formula-e-s-5-8m-view-gamble): The tennis racquet argument + why CTMP's new owners get it
- [Fast-tracking decade-long fandom: Formula E](https://www.thecommercialtable.com/p/fast-tracking-decade-long-fandom-formula-e): Jeddah streams live Feb 15. Arcade produces, creators compete. Does the Sidemen audience actually watch Formula E races after?
- [How F1 sponsorship pays for itself (the Ro playbook)](https://www.thecommercialtable.com/p/how-f1-sponsorship-pays-for-itself-the-ro-playbook): 1-3% efficiency gains across your entire marketing budget. Z Reitano's Super Bowl economics. 
- [Apple's F1 deal: no integration strategy yet](https://www.thecommercialtable.com/p/apple-s-f1-deal-no-integration-strategy-yet): Notes from Autosport Exchange and London motorsport meetings