Brand Building
+2
Jul 1, 2025
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9 min read
336K impressions. PepsiCo's CEO connected. Unilever's CMO commented. Here's the exact framework...
Commercial Strategy
Jun 30, 2025
3 min read
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+3
Jun 24, 2025
It's not his music or brand. It's something every commercial leader should understand...
Jun 17, 2025
Racking up 700K views with no ads needed
Jun 14, 2025
6 min read
Why small bets win big: the story of a cold call, a custom 1-800 number, and two decades of trust between GEICO and NASCAR.
Drivers & Talent
Jun 10, 2025
Quiet Confidence: Oscar Piastri’s Playbook for Commercial Teams
Jun 7, 2025
The exact questions, scorecards, and frameworks Parallel used to choose Alonso over Lando - and how you can replicate their approach.
Jun 3, 2025
Why landing Fernando introduced new pressures and early roadblocks that Parallel had to solve.
May 29, 2025
Real frameworks, tools, and templates for reporting partnership results, direct from leading commercial teams.
May 26, 2025
Inside the messy realities of sports partnerships, straight from real operators.
